About Us

We are a direct to consumer athletic apparel subscription service focused on bringing high performing products at competitive prices to our customers. Our in-house functional experts utilize our proprietary algorithms to choose 3-5 items that help our members stay ready and impress. 

We brought together technology minds from AOL, Yahoo!, Sony Pictures, HBO GO, and Living Social, with fashion gurus from Coach, Ralph Lauren, and Under Armouri; and financial minds from the top investment banks in the US. Our goal from Day 1 has been simple. Building a world class experience for our customers. 


We are motivated by the desire to achieve, not by the desire to beat others.

You have power over your mind - not outside events. Realize this, and you will find strength.

Difficulties strengthen the mind, as labor does the body.

It is impossible for a man to learn what he thinks he already knows.


Our company core is continuous improvement. It’s simple. Our approach is: “How do we make this better?” We try. We fail. We improve.


We only utilize premium fabrics leveraging cutting edge technological advances in performance textiles.


Every part or process within our company is built around eliminating waste and exploitation. From our suppliers’ location, to raw material levels procured, factory locations, and wages paid. We believe in doing the right thing by our partners, which in turn help our customers feel proud of their consumption.